Several years ago I had the experience of sitting on owner’s side of the fence – I served as chair of the owner’s committee on a good size project, and hired and managed the architect, consultants and contractor. I learned 5 keys to hiring an architect:
- It’s a long term relationship. You will be working closely with whomever you hire for the next couple of years. Be sure you hire someone you are comfortable with, that you can see yourself working with, someone that will work for you and put your interests first. Compatibility with your architect is the single most important issue. We hired an extremely talented and well known architect [designed, for example, the LA County Museum of Art] who wanted the job came in with a very low fee…but was never working “for” us…made the project long and difficult.
- It’s your house [or retail center, or…], not your architect’s house. Hire someone that will build your dream house, not theirs. Most architects have a limited “palette,” they do what they do. Few take the time truly understand what you want. Few are willing to fully put aside their wishes in favor of yours. Reasons for this include their preferences, their experience, and money–it is much less work, and thus less costly, to use the same materials, details and products from project to project. On our project, we soon came to understand that the architect we hired does what he does, not what his clients want. We had to accept that there were many things we wanted that he wouldn’t do. I could have replaced him, but only at the expense of a great deal of money and months of lost time. An architect who builds his or her dream, not yours, might easily cost you more than their entire fee as you buy materials, products and perhaps rooms you don’t want.
- Plays well with others. Our architect tolerated his consultants, and had what might be charitably called a difficult relationship with the contractor. I found myself continually having to resolve disputes, and the difficulties with the contractor cost us hundreds of thousands of dollars. Your architect needs to foster a team spirit, and to see that the entire team is working to create your dream as painlessly and inexpensively as possible.
- Money is important. Money spent on architects is money not spent on stone, stoves or landscaping. Ultimately, though, it is the total cost that matters most. Money ineffectively spent during construction will trump all other costs together. We spent a great deal of time focusing on thousands when selecting our consultants, yet once hired, decisions made resulted in variances of millions. We learned that the key is finding consultants who put our interests, including our money, first.
- Apples and oranges are difficult to compare. One architect in Malibu charges $500,000 for every project. His fees are high yet all inclusive, and his projects varied and very custom. Another charges $125,000. His fees are loaded with extras [clients typically end up paying serval times his initial “fee”,] and most of his projects are extremely similar. If you as client see the work of the latter and are happy to let this architect make the decisions and do what he typically does, I would advise you to use him. If, on the other hand, you want to build their own dream, and that dream is significantly different that his typical house, I would advise them to use the former. The extras from the latter will end up costing more money, and you still will not get the house you want. Your architect is also forming a long term relationship with you, and committing resources for a long time. Many architects run what I might term “product production” studios. They do what they do, do it efficiently and quickly, then move on. If you like their product, you can save some design fee. Others are more client, design and process focused. Their process is focused on customization, on creating a house that is uniquely yours. If this is what you want, you will ultimately get the best value with this type of architect. We chose the former, but really needed the latter. The result was a combination of increased costs, headaches and compromised dreams.
These 5 keys to hiring an architect, if carefully followed, will make your project far more enjoyable, and the resultant design reflective of your dreams, lifestyle and budget.
Malibu Architect | Design studio expert at designing homes and residential projects that people love, places that delight.
Master Plan Architect | Who We Are
Master Plan Architect | International design studio expert in master planning and architectural design of destinations that delight, places people love.
What is a Destination Design? What is a Retail destination? The Apple dictionary defines a definition as follows:
destination |ˌdestəˈnā sh ən|
the place to which someone or something is going or being sent : a popular destination for golfers.
being a place that people will make a special trip to visit : a destination restaurant.
ORIGIN late Middle English : from Latin destinatio(n-), from destinare ‘make firm, establish.’ The original sense was [the action of intending someone or something for a particular purpose,] later [being destined for a particular place,] hence (from the early 19th cent.) the place itself.
Obvious. But when a retail architect is designing in the context of created places, what makes a great retail destination, and what makes people want to go there, stay there and be there?
People want to got to a retail destination because other people, many other people, go there. People want to be there, like to be there. The primary reason people go to successful retail destinations is because other people go there – because crowds of people go there. People go to watch people, be with people, meet people.
People are the single most important form of entertainment. The best movie watched in an empty theater falls flat. An exceptional meal in an empty restaurant is not enjoyed but endured. A crowded theme park frustrates, but an empty park is no fun at all. An empty resort is spooky and odd, and an empty urban town center is frightening and perhaps dangerous. One traveling to a resort seeking serenity will likely do so only if others have previously done so and vouched for the quality of the experience.
People go to a retail destination because they have chosen to do so. This is at the essence of the definition of destination design. They could easily choose to go elsewhere. Whether traveling on foot, by car or by plane, they have embarked on a trip with the express purpose of ending up in a specific destination. Once they have decided to make a trip, they have choices – they could just as easily walk, drive or fly to any number of other destinations. It it therefore imperative that a retail destination provide potential guests with reasons for it to be their choice. A retail architect must create a place with wide appeal, unique experiences, and perceived value or cache.
3. A Place People Want to Be
People choose to travel to a destination because they want to be there. Great retail destinations have a magical quality. While one considers pragmatic concerns, such as travel time, cost, parking and ease of use, when selecting a destination it is the magic of a place that attracts the masses. The most successful destinations often are often very difficult to use, in part because they are so successful. Venice, Italy, is horribly crowded, difficult to access and very expensive; yet magical and one of the earth’s most visited destinations. Venice has magic – an attraction difficult to define, yet remarkable to experience.
When pragmatic issues are equal, and often when they are not, people will decide to go where they most want to be.
Because people desire to be in a place resplendent with magical quality, entertainment is a common thread in most great destinations. Whether the destination is an active participant in the entertainment, such as a theme park with its shows and rides, a cultural center with movies, plays or a concerts, or a passive participant, such as a retail center with fabulous architecture, people watching, shopping and dining, the entertainment provides an element of escape. A successful retail architect knows escape from the cares and concerns of everyday life creates magic.