Master Planning | Planning places people love

GDW | 2018 Winter Olympics Master Plan

master plan |ˈmæstər ˈˌplæn|

noun
a comprehensive or far-reaching plan of action.
Master plan has many meanings. Generally refers to comprehensive plans or strategies. In design, architecture, landscape architecture, and urban planning, the terms masterplan, master plan, or master planning, commonly refer to:

■  strategic placement of facilities and spaces
■  scale or relative size
■  location
■  proximity
■  functional relationship [with respect to components of a city, area, neighborhood, site, building, room, etc.]

The focus, however, of any good master plan is not on the physical aspects of the plan, but on the GUESTS that will use the plan, and on the EXPERIENCE they will enjoy once in the proposed place.
For our purposes, Master Planning refers to an actionable set of deliverables describing the essence of a place, its components, and its magic. Deliverables necessary for this description typically include a site plan, tenant plan, functional diagrams, bird’s-eye and POV [eye level] renderings, image photos and an economic strategy and feasibility plan.

Master Planning | International design studio expert in master planning and architectural design of destinations that delight, places people love.

GDW | Master Plan Architect |

Concept Architect | Architects typically begin their education with schooling on the five basic principles of design: Harmony, Contrast, Balance, Order and Unity.

While every good design exhibits all five, GDW has achieved exceptional results by accentuating the second, Contrast. This powerful tool is highly effective at providing clients with one of designs biggest benefits: the sum is greater than the parts. Good design maximizes every dollar spent building a project, achieving maximum results with minimum expenditure.

When used well, contrast compares two objects, materials or architectures, cleverly places them so as to emphasize their differences and highlight their unity. The result, like a diamond ring in a velvet box, is that both the contrasting elements are stronger, and their primary characteristic highlighted. The diamond glistens while the velvet is soft and absorbing.

Contrast is a great tool for concept architects and master planning to help create magic, to create places people want to be.

GDW | Master Plan Architect |

Resort Master Planning | International design studio expert in master planning and architectural design of destinations that delight, places people love.

Our resort master planning concept for the FlowerIslands resort presented graphically in a short video format.

GDW | Master Plan Architect |

Retail Architect | Retail design studio expert at master planning retail, mixed-use and town center destinations that delight, places people love.

GDW | Master Plan Architect |

GDW | Master Plan Architect |