Celebration LA by GDW
1. Excite and Attract
From the very first glance, and frequently while experiencing the destination. Architectural form, layers, transparency, textures, colors, landscape, furnishings, lighting, water, signage, graphics, media, kinetics, and most of all people on display.
2. Are Architecturally Extraordinary
Ordinary architecture doesn’t form extraordinary places….
3. Have Wide Appeal
Great places are not limited in their appeal, nor targeted toward a niche audience – great destinations, be they retail destinations, resort, entertainment or town center destinations, have broad appeal.
4. Timeless Aesthetics
While a great destination is necessarily a product of its time, its appeal runs much deeper, and addresses basic human needs and desires (Venice’s Piazza San Marco dates to the 9th century, and each of its buildings reflect the styles of the time they were built, yet it has maintained its appeal for 1200 years.)
5. Evocative, Dynamic and Expressive Forms and Spaces
People are the best form of energy within a space, but beyond that, the space itself and the architecture that surrounds it must generate visual movement and energy whether the space is packed with people or not.
6. Appeal to All Five Senses
Great destinations provide eye candy to be sure, but not at the expense of the other four senses – there must be textures and experiences to feel, music, water or chatter (or even sometimes silence) to hear, flowers or cooking to smell and food and drink to taste.
7. Engage and Captivate
Engaging spaces encourage guests to interact with the place and with each other, to actively experience the destination. Captivating spaces gather one’s complete attention, and briefly become one’s world. A space that does both creates an experience that people will want to repeat – often.
8. Extends Stays
Layers of varied yet related experiences, activities and environments give guests multiple reasons to stay longer.
9. Unique and Singular Environment
Uniqueness and consistency of vocabulary, forms, colors, textures and details set a place apart. If there is no place like your place, and its intrinsic character is unique, guests will be uniquely aware of the environment, and will quickly attach their own meaning to it, taking ownership of the destination. Having done so, they will be reticent to leave.
Sometimes referred to as the Disney berm, yet always effective anyway, a visually enclosed environment, much like a favorite room, creates a comfortable environment where guests can for a time forget the world beyond.
11. Variety of Spaces, Districts or Zones
Varied yet related spaces, experiences and activities appeal to a wide variety of guests, appeal during different seasons, times of day, weather conditions or moods; they encourage guests to stay longer and explore further, and welcome them back to sights yet unseen.
12. Changes From Day to Night
The most obvious aspect of the cycle of life is the daily difference between night and day. Spaces that celebrate the differences give reason to stay, or to come back to experience a destination in an entirely different way.
Water, especially with (small) boats, green, places to sit, people to watch and open space are always popular in an urban environment.
This curving liquid spine is the literal and figurative backbone of the city, connecting tourist destinations to “town centers” for locals.
People, activity, water, opportunities to wander and outstanding views of Prague’s town center.
Morocco’s largest souk spills into this grand square, Marrakesh’s town center, that comes alive with food and entertainment and the sun’s shadows lengthen and the cool of the evening gives relief to the heat of the day.
New Orleans food and jazz, the highest concentration of colorful people to watch, cafes, retail and entertainment for all.
Retail design at its roots – people, people, people.
A small waterfront square with outstanding views of the Bosphorus with cafés, restaurants, art galleries and artisan shops.
Before there were theme parks – long before there were theme parks – there were the Tivoli Gardens. A mixture of nature and amusement, Tivoli has been a favorite pastime during the long days of Copenhagen’s remarkable Summer since 1843.
The birthplace of Wolfgang Amadeus Mozart is steeped with history and romance, and its outstanding streets and squares filled with people, retail shops and restaurants.
Bryant Park is a peaceful place in the midst of Manhattan’s towers and crowds. Just blocks from Times Square, this “Town Center” park is a favorite with locals seeking sun, sleep or society.
Since 1461, Istanbul’s Grand Bazaar has served as the city’s retail hub. 250,000 to 400,000 people a day wander the Bazaar’s streets, domed bedestens and dine in its shaded outdoor courts.
Built 2000 years ago by the Romans, this ancient retail district has thrived ever since, and is worth study by anyone interested in creating a thriving retail place.
The Piazzas at the heart of this stunning Tuscan city are multi purpose, and are frequently and quickly repurposed – a late night outdoor theater becomes an early morning farmers’ market.
State Street, where the pedestrian comes first, the auto a distant second, is always active, always filled with people. It is a thriving outdoor retail and entertainment center where the primary form of entertainment is watching all the people.
This stunning Southern Bohemian city, along with the castle perched above it, is a UNESCO World Heritage Site, and dates to the 13th century. This small but gorgeous town, bifurcated by its “S” shaped river, is an easy and rewarding walk.
Prague’s town square, with its animated clock, variety of architectural styles, retail shops, cafes and restuarants, as well as its proximity to a plethora of outstanding streets and districts is only rivaled in Northern Europe by the much larger Paris.